Get the perfect logo for your brand identity

Ever wondered why some brand logo's are much stronger than others? Well, it's all down to research.

Brand Logos

Research to get in front of the perfect customer

Any brand development has to start with researching the perfect customer for your business. Finding out who is likely to buy from you from the outset will pay dividends to your brand building later on.

Tip : Know who you're selling to?

The truth is, if you don't know who you want to sell to, what sex they are, their habits, ages, hobbies, then how can you design anything that might attract that sort of client.

Do you see where I am going with this? An extreme example would be trying to sell insurance that helps people of a certain age with funeral costs so that the family isn't left with a huge bill by designing a rich colourful logo in a graffiti typeface . It would just be wrong and almost guarantee failure for that brand.

Everyone is a designer and why a logo design doesn't cost a fiver.

These days most people believe they are saving money by having a go at designing their own logo or leaflet for print. Like anything else, it takes time to learn how to design a brand or website, what works and what won't. Whatever you do in your business, if you're not a designer, I'm afraid you just are not a designer and will make costly mistakes early on.

Good design is made up of many elements and a designer can and will have an explanation for each and every one of these "bricks" that build a good brand mark.

Colours help your brand connect with consumers on a deeper psychological level. When you choose the colour palette for a brand you are also choosing the emotions and association that you're seeking to evoke.

Picking the right colours will help establish your identity and add versatility to your designs and future campaigns and promotions. See some examples of colours and the reaction they might evoke below.

Typefaces - fonts... but not Comic Sans...never...Comic Sans

We could go on for days about typefaces and why making the right choices when considering a logo or a brand guide for your business. Do you need serif, sans serif, decorative, heavy, light superlight....the list is endless, then consider leading, kerning in your copy it becomes a bit of a nightmare for the beginner but a professional logo designer will know exactly what is needed.

For more on typefaces and use take a look at this Hubspot blog https://blog.hubspot.com/marketing/font-choice-tips

What makes a logo good?

A good logo is usually one of the following

Simple - A simple logo allows for easy recognition, versatile. Not busy and will be quickly recognised at a glance.
Timeless - A logo design which is appropriate to a brand
Memorable - Applying a mix of simple and appropriate (colour and type of company) will often produce a memorable logo for your brand identity.
Appropriate - Remember that a logo doesn't have to show what the business does or sells a builder logo doesn't need to show a house, a motorcycle logo doesn't need to show a motorbike. It just needs to be appropriate for it's intended market or purpose. The Mcdonald's logo makes you think of burgers but doesn't have a burger in sight.
Vertsatile - These days we need logo's to fit in a large variety of scenarios. Social media profiles, printed media, website designs and clothing. The main problem a logo might face is remaining legible on smaller mobile screens. To get over this a logo needs to be simple and versatile, usually designed first in black and white and tested at all sizes. Larger sizes are not a problem as logos should be designed in a vector format (shapes not pixels) for any printing or signage so adding a huge logo to a 40ft truck trailer is easier because the quality of vector logos will not be diminished by enlargement of any scale.

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An example of a timeless logo

I can get a logo for a fiver?

Yes you certainly can but what are you really getting? I hear people say they love their business like they love their child "it's my baby" ! So why would you try and save money on the one thing that gives the best first impression of your business? If done properly a logo design will consist of client brief, research, sketching, concepting, reflection, revision, presentation, delivery and support. This all takes time and it isn't that time you are usually paying more for, it's the years of experience the designer brings to the project.

How much does a logo cost?

There is no set price for a logo as there are a lot of factors to be considered. The size of the company is one, a large corporation will not have the same needs as a one man plumbing business.

Initially we give clients a branding questionnaire before we quote.

The list below will give you an idea of how pricing works for brand logo design.

Logo design prices based on who you work with

1. So, the first bar in the graph would usually be designed by a DIY logo maker or logo contests .

The next "mid range" price bar can be sourced from many different designers.

Offshore designers £100 - £300

Freelancers (New) £100 - £1000

Experienced or renowned Freelancers £1000 - £16000

Small to large design agencies £5k - 20k

The last figure is self explanatory and is for global brands that need global branding strategies.

What if I can't afford a professional logo design?

Treat a professional logo design like a business investment, it will last for many years to come and usually help your brand make a lot of money. There are affordable logo design options, here are some we offer.

Instalments - We offer a 50/50 payment system. no credit checks just an agreement that is paid half up front and half on completion of the design process. In certain circumstances we may offer a three part payment (if over £700)
Barter - offer to swap services or products that we may need for branding or logo design services.

Where are Branding Expert pricing points

We design logo's for all kinds of businesses, small one man bands to larger corporates and have affordable pricing for all. We have designed logos from £180 to 15k and will always discuss your budgets for the right outcome for you

How not to get burned finding a logo designer

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Look through previous work and look for strong portfolios of jobs completed
Look for reviews online http://bit.ly/brandingexpertreviews
Stay away from bargain freelance designer sites - a lot of designers on these sites won't put in a full creative process and copied logo versions are adjusted and sold to you as unique and it kills the industry for honest designers. They usually offer very cheap services which is great initially but there is nothing more expensive to a business than bad design decisions.
Reverse image searches, Google's reverse image search is a breeze on a desktop computer. Go tocom, click the camera icon, and either paste in the URL for an image you've seen online, upload an image from your hard drive, or drag an image from another window.

If this information has been useful to you and you think you'd like to speak to us about a project please click the enquiry button below or tap the brand questionnaire button to fill out and get a price.

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Branding Questionnaire Logo Design Enquiry